Describe your aesthetic in 3 words.
Effervescent, surrealist, androgynous.
When did you start photography ?
Born in Schlaiten, an isolated village in the Austrian mountains, my way into art and photography was not the most obvious. From an early age, I was passionate about creating. The discipline, however, was yet to be determined.
In Austria, I expressed myself through writing before moving to London fours years ago and discovering my passion for photography.
The first thing you want to convey with your work is...
Every single image should feel like it is part of a story, to touch you and raise questions. I use techniques from documentary to create fashion stories and vice versa. A recurring theme throughout my photography is androgyny. I seek to capture traits of masculinity that are still stigmatized as ‘’effeminate’’ such as: self-expression through dressing, softness and vulnerability.
What's the most exciting thing about your industry today ?
I find it exciting how the landscape of photography is shifting, how the young generation of photographers is able to communicate in a much more diverse way even for commercial purposes it becomes more and more about getting a message out there not only selling clothes.
Lately you've been inspired by...
My little cousin who is thirteen and his view on masculinity inspired me to start a project I am working on currently.
Julia Falkner is a fashion photographer based in London. You can follow her on instagram and connect with her on TALENT MAKING TALENT.